Join me for an engaging lecture on Business Basics for Musicians at Texas Tech University, where we'll explore the essential skills every musician needs to succeed in today’s industry. This session is for the Student NATS at TTU. It will cover key topics such as branding, marketing, financial management, and contract essentials—providing you with the foundational knowledge to navigate the business side of your musical career with confidence. Whether you're an aspiring artist, band member, or solo entrepreneur, this lecture will equip you with practical insights and strategies to help turn your passion into a sustainable career.